Doris and Ed's - Milestones Release Results

PUBLIC RELATIONS

  • Develop Public relations campaigns
  • Establish key relationships with business, trade, food, beat reporters
  • Develop pitches and write newsworthy press releases
  • Facilitate interviews
  • Identify awards and speaking opportunities
  • Create events (not heavy in time and budget) that reflect the business while creating community good will and publicity
  • Media training
  • New business openings and re-openings
  • Develop press kits
  • Pitch & write articles

CLIENTS

Sickles Market (10-year client) www.sicklesmarket.com

Salt Creek Grille (10-year client) www.saltcreekgrille.com

Merri-Makers Caterers www.merrimakers.com

Woodstock Farmers' Market www.woodstockfarmersmarket.com

Doris & Ed’s  www.dorisandeds.com

Hermitage Inn (Vermont) www.hermitageinn.com

The wine bar www.ahwinebar.com

Nonna’s Citi Cucina www.nonnasnj.net

Metropolitan Café www.greatrestaurantsnj.com

 

Business openings

Magianno’s (Bridgewater, restaurant opening) www.maggianos.com

McLoone’s Pier House (Long Branch, restaurant opening) www.mcloones.com/pierhouse/index.php

Cocola Restaurant, Hillsborough (restaurant opening) Now closed.

Beacon Hill Country Club, Atlantic Highlands

ABOUT KAREN J. IRVINE

Karen is a former news reporter and freelance writer who continues to publish regularly. She also has worked in the nonprofit and charitable-services sector, serving as director of development and as a consultant.
A Vermont native, Karen is a gourmet cook, wine enthusiast and gardener, who understands the importance of food sourcing and farming. As a long-time New Jersey resident, she appreciates the fast-paced and competitive business environment of the metropolitan lifestyle.

MARKETING

  • Research and analyze market trends and competition
  • Analyze existing printed material and web content to ensure  consistent/focused  message
  • Create & implement customer loyalty programs that attract target market
  • Create and maintain Facebook pages
  • Act as a secret shopper and create a report
  • Create ad campaigns, identify publications and or web sites, create ad concepts, write copy, buy media placement

 

ABOUT CULINARY COMMUNICATIONS

Culinary Communications is a full-service Public Relations and Marketing consulting firm specializing in the promotion of food, hospitality and travel businesses. Founded by Karen J. Irvine in 2001, Culinary Communications has a proven record in producing creative and effective marketing programs designed to capture public and media attention and increase sales.

We are committed to developing original public relations campaigns that are designed specifically for your business and which attract coverage from TV networks, radio, print and web-based media. With our broad contacts and deep industry knowledge, we can provide you a substantial marketing advantage and polished presentation.
Latest results: Saveur, May 2011. p. 38, Sickles Market;  Yankee Magazine, May 2011, p. 151, Editors' Choice Best Locavore Inn, Hermitage Inn, Martha Stewart Whole Living
Sickles Market Named NJ Family Business of the Year - CC authored the application. Yeah Sickles!
What editor/writer Lisa Schofield said: "As far as I'm concerned, as an editor and writer, you are tremendous at PR. You are always responsive and work so seamlessly with me to achieve our end-goals.  I would recommend you in a heartbeat."
What a college grad said after reading my goodfoodjobs.com profile: "I recently read your interview with Gastrognomes and was completely inspired. I have been out of college for a year now and feel I have hit a dead end with my, not so solid, career goals. This article gave me hope that, with hard work and a lot of passion, eventually an opportunity will arise for me. Reading about your company has helped to show me that working with food and communications is possible. I wanted to thank you for giving me hope and know that you have made a difference in my career goals."
Jenny
 

BUSINESS PHILOSOPHY

Karen believes deeply in the virtues of personal integrity, commitment, honesty, loyalty and hard work. She is passionate about her clients and their success. As a result, she has a network of long-standing relationships with the media and within the business community built on mutual trust and respect. Karen feels it is a privilege to work with and for some of the nation’s top businesses.
 

WRITING SERVICES: A CLEAR ADVANTAGE

As a former newspaper reporter and current magazine writer, Karen knows how to get clients featured in print, broadcast and internet media. With her behind-the-scenes experience, Karen understands what editors want and how they expect it delivered: Succinctly, professionally and well-crafted. Her ability and experience have won Karen the respect of reporters and editors, providing a clear advantage for her clients. 
 

KAREN J IRVINE | CULINARY COMMUNICATIONS | NEW JERSEY & VERMONT | 732.216.6335 CELL | 802.251.2055 OFFICE